0001144204-11-036888.txt : 20110622 0001144204-11-036888.hdr.sgml : 20110622 20110621203049 ACCESSION NUMBER: 0001144204-11-036888 CONFORMED SUBMISSION TYPE: SC 13D/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20110622 DATE AS OF CHANGE: 20110621 GROUP MEMBERS: ROBERT S. ELLIN GROUP MEMBERS: TRINAD ADVISORS II, LLC GROUP MEMBERS: TRINAD CAPITAL LP GROUP MEMBERS: TRINAD MANAGEMENT, LLC SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: Atrinsic, Inc. CENTRAL INDEX KEY: 0001022899 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 061390025 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13D/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-48089 FILM NUMBER: 11924649 BUSINESS ADDRESS: STREET 1: 469 7TH AVENUE STREET 2: 10TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10018 BUSINESS PHONE: (212) 716-1977 MAIL ADDRESS: STREET 1: 469 7TH AVENUE STREET 2: 10TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10018 FORMER COMPANY: FORMER CONFORMED NAME: NEW MOTION, INC. DATE OF NAME CHANGE: 20070504 FORMER COMPANY: FORMER CONFORMED NAME: MPLC, Inc. DATE OF NAME CHANGE: 20050608 FORMER COMPANY: FORMER CONFORMED NAME: MILLBROOK PRESS INC DATE OF NAME CHANGE: 19961022 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: Trinad Capital Master Fund Ltd. CENTRAL INDEX KEY: 0001346370 IRS NUMBER: 980447604 STATE OF INCORPORATION: E9 FILING VALUES: FORM TYPE: SC 13D/A BUSINESS ADDRESS: STREET 1: 2121 AVENUE OF THE STARS, SUITE 1650 CITY: LOS ANGELES STATE: CA ZIP: 90049 BUSINESS PHONE: 310-601-2500 MAIL ADDRESS: STREET 1: 2121 AVENUE OF THE STARS, SUITE 1650 CITY: LOS ANGELES STATE: CA ZIP: 90049 SC 13D/A 1 v226583_sc13da.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549

SCHEDULE 13D
(Rule 13d-101)

Under the Securities Exchange Act of 1934
(Amendment No. 3)*

ATRINSIC, INC.
(Name of Issuer)

Common Stock, $0.01 par value
(Title of Class of Securities)

04964C109
(CUSIP Number)

Robert S. Ellin
c/o Trinad Management, LLC
2121 Avenue of the Stars, Suite 2550
Los Angeles, California 90067
(310) 601-2500
(Name, Address and Telephone Number of Person Authorized to
Receive Notices and Communications)

June 16, 2011
(Date of Event Which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(c), 13d-1(f) or 13d-1(g), check the following box. ¨

Note. Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Rule 13d-7(b) for other parties to whom copies are to be sent.

*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 
 

 
 
CUSIP No. 04964C109
1
NAME OF REPORTING PERSON
 
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
 
Trinad Capital Master Fund, Ltd.
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP *
 
(a)
 
(b) x (joint filers)
   
3
SEC USE ONLY
   
4
SOURCE OF FUNDS
   
 
WC
5
CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) or 2(e)
   
 
¨
6
CITIZENSHIP OR PLACE OF ORGANIZATION
   
 
Cayman Islands
NUMBER OF
SHARES
BENEFICIALLY
OWNED
BY EACH
REPORTING
PERSON
WITH
7
SOLE VOTING POWER
 
 
 
8
SHARED VOTING POWER
     
   
648,392
 
9
SOLE DISPOSITIVE POWER
     
     
 
10
SHARED DISPOSITIVE POWER
     
   
648,392
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
 
648,392
12
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
 
¨
   
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
   
 
9.3%
14
TYPE OF REPORTING PERSON
   
 
CO
 
 
 

 
 
CUSIP No. 04964C109
1
NAME OF REPORTING PERSON
 
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
 
Trinad Management, LLC
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP *
 
(a)
 
(b) x (joint filers)
   
3
SEC USE ONLY
   
4
SOURCE OF FUNDS
   
 
N/A
5
CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) or 2(e)
   
 
¨
6
CITIZENSHIP OR PLACE OF ORGANIZATION
   
 
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED
BY EACH
REPORTING
PERSON
WITH
7
SOLE VOTING POWER
 
 
 
8
SHARED VOTING POWER
     
   
648,392
 
9
SOLE DISPOSITIVE POWER
     
     
 
10
SHARED DISPOSITIVE POWER
     
   
648,392
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
 
648,392
12
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
 
¨
   
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
   
 
9.3%
14
TYPE OF REPORTING PERSON
   
 
IA
 
 
 

 
 
CUSIP No. 04964C109
1
NAME OF REPORTING PERSON
 
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
 
Trinad Capital LP
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 
(a)
 
(b) x (joint filers)
3
SEC USE ONLY
   
4
SOURCE OF FUNDS
   
 
N/A
5
CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) or 2(e)
   
 
¨
6
CITIZENSHIP OR PLACE OF ORGANIZATION
   
 
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED
BY EACH
REPORTING
PERSON
WITH
7
SOLE VOTING POWER
 
 
 
8
SHARED VOTING POWER
     
   
493,556
 
9
SOLE DISPOSITIVE POWER
     
     
 
10
SHARED DISPOSITIVE POWER
     
   
493,556
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
 
493,556
12
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
 
¨
   
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
   
 
7.1%
14
TYPE OF REPORTING PERSON
   
 
PN
 
 
 

 
 
CUSIP No. 04964C109
1
NAME OF REPORTING PERSON
 
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
 
Trinad Advisors II, LLC
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP *
 
(a)
 
(b) x (joint filers)
   
3
SEC USE ONLY
   
   
4
SOURCE OF FUNDS
   
 
N/A
5
CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) or 2(e)
   
 
¨
6
CITIZENSHIP OR PLACE OF ORGANIZATION
   
 
Delaware
NUMBER OF
SHARES
BENEFICIALLY
OWNED
BY EACH
REPORTING
PERSON
WITH
7
SOLE VOTING POWER
 
 
 
8
SHARED VOTING POWER
     
   
493,556
 
9
SOLE DISPOSITIVE POWER
     
     
 
10
SHARED DISPOSITIVE POWER
     
   
493,556
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
 
493,556
12
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
 
¨
   
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
   
 
7.1%
14
TYPE OF REPORTING PERSON
   
 
OO
 
 
 

 
 
CUSIP No. 04964C109
1
NAME OF REPORTING PERSON
 
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
 
Robert S. Ellin
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP *
 
(a)
 
(b) x (joint filers)
   
3
SEC USE ONLY
   
   
4
SOURCE OF FUNDS
   
 
N/A
5
CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) or 2(e)
   
 
¨
6
CITIZENSHIP OR PLACE OF ORGANIZATION
   
 
United States
NUMBER OF
SHARES
BENEFICIALLY
OWNED
BY EACH
REPORTING
PERSON
WITH
7
SOLE VOTING POWER
 
 
 
8
SHARED VOTING POWER
     
   
648,392
 
9
SOLE DISPOSITIVE POWER
     
     
 
10
SHARED DISPOSITIVE POWER
     
   
648,392
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
 
648,392
12
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
 
¨
   
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
   
 
9.3%
14
TYPE OF REPORTING PERSON
   
 
IN
 
 
 

 
 
CUSIP No. 04964C109
 
Introductory Statement
 
The purpose of this statement, dated June 16, 2011, which constitutes Amendment No. 3 to the Schedule 13D, dated October 31, 2006, as amended (“Schedule 13D”), is to report changes since the Reporting Persons’ (defined below) last reporting date (January 6, 2010).  Except as otherwise supplemented by the information in this Amendment, the information contained in the Schedule 13D remains in effect.
 
Item 1. Security and Issuer.
 
The class of equity securities to which this statement relates is the common stock, $0.01 par value per share, (the “Common Stock”) of the Issuer.  The principal executive offices of the Issuer are located at 469 7th Ave., 10th Floor, New York, NY 10018.
 
Item 2. Identity and Background.
 
(a), (c) and (f)
 
 
This Schedule is being filed by:

(i)
Trinad Capital Master Fund, Ltd., a Cayman Islands corporation, which is a hedge fund dedicated to investing in micro-cap companies, with respect to shares directly and beneficially owned by Trinad Capital Master Fund, Ltd.

(ii)
Trinad Capital LP, a Delaware limited partnership, which is principally engaged in investing in Trinad Capital Master Fund, Ltd., with respect to shares indirectly and beneficially owned by Trinad Capital LP through its investment in Trinad Capital Master Fund, Ltd.

(iii)
Trinad Management, LLC, a Delaware limited liability company, which is principally engaged in the business of managing the investments of the Trinad Capital Master Fund, Ltd. and Trinad Capital LP, with respect to the shares directly and beneficially owned by Trinad Capital Master Fund, Ltd. and indirectly owned by Trinad Capital LP.

(iv)
Trinad Advisors II, LLC, a Delaware limited liability company and the general partner of Trinad Capital LP, which principally serves as the general partner of Trinad Capital LP, with respect to the shares indirectly and beneficially owned by Trinad Capital LP.

(v)
Robert S. Ellin, an individual and a director of the Issuer, whose principal occupation is to serve as portfolio manager for Trinad Management, LLC. Mr. Ellin is the managing member of Trinad Advisors II, LLC.  Trinad Advisors II, LLC is the general partner of Trinad Capital LP that is a principal stockholder of Trinad Capital Master Fund, Ltd. Mr. Ellin is the managing member of Trinad Management, LLC which is the manager of Trinad Capital Master Fund, Ltd.  Mr. Ellin is a United States citizen.
 
Each of the foregoing is referred to as a “Reporting Person” and collectively as the “Reporting Persons.”
 
Although this Schedule is being made jointly by the Reporting Persons, each of them expressly disaffirms membership in any group under Rule 13d-5 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise.
 
 
 

 
 
CUSIP No. 04964C109
 
(b)
 
The address of the principal business office of Trinad Capital Master Fund, Ltd, Trinad Capital LP, Trinad Management, LLC, Trinad Advisors II, LLC, and Robert S. Ellin is 4751 Wilshire Boulevard, Los Angeles, California 90010.
 
(d)-(e)
 
During the last five years, none of the Reporting Persons have nor, to the best of their knowledge, have any of the directors, executive officers, control persons, general partners or members of such Reporting Persons (i) been convicted in any criminal proceeding or (ii) been a party to any civil proceeding of a judicial or administrative body of competent jurisdiction as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.
 
Item 3. Source and Amount of Funds or Other Consideration.
 
Since the filing of Amendment Number 2, Trinad Capital Master Fund, Ltd. used its working capital to purchase shares of the Issuer’s Common Stock on the open market in the quantities and at the prices set forth in Item 5(c) below; no funds were borrowed to make these purchases.
 
All 648,392 shares of the Common Stock owned by Trinad Capital Master Fund, Ltd. may be deemed to be “collateral” for borrowings pursuant to margin or other account arrangements with Lazard Capital Market LLC relating to a brokerage account of Trinad Capital Master Fund, Ltd., which is a stock margin account maintained by Trinad Capital Master Fund, Ltd. with such broker pursuant to customary brokerage account arrangements. Such standard arrangements involve margin securities of up to a specified percentage of the market value of the shares of the Common Stock, as well as other securities in such account, bear interest at varying rates and contain only standard default and similar provisions, the operation of which should not give any other person immediate voting power or investment power over the shares of the Common Stock.
 
Item 4.  Purpose of Transaction.
 
Trinad Capital Master Fund, Ltd. has no current plans or proposals which relate to, or may result in, any of the matters listed in Items 4(a)-(j) of Schedule 13D.
 
Item 5. Interest in Securities of the Issuer.
 
(a) Unless otherwise indicated, as of the date hereof,
 
Trinad Capital Master Fund, Ltd. is the beneficial owner of 648,392 shares of the Common Stock, representing approximately 9.3% of the Common Stock.
 
Trinad Management, LLC (as the manager of the Trinad Capital Master Fund, Ltd. and Trinad Capital LP) and Robert S. Ellin, the managing director of and portfolio manager for Trinad Management, LLC and the managing director of Trinad Advisors II LLC are deemed the beneficial owners of 648,392 shares of the Common Stock held by Trinad Capital Master Fund, Ltd. representing approximately 9.3% of the Common Stock of the Issuer.
 
Trinad Capital LP (as the owner of 76.11% of the shares of Trinad Capital Master Fund, Ltd.) and Trinad Advisors II, LLC (as the general partner of Trinad Capital LP), are each deemed the beneficial owner of 493,556 (representing 76.11% of the shares of the 648,392 shares of the Common Stock held by Trinad Capital Master Fund, Ltd.), representing 7.1% of the Common Stock of the Issuer.
 
Each of Trinad Management, LLC and Trinad Advisors II, LLC disclaim beneficial ownership of the shares of Common Stock directly and beneficially owned by Trinad Capital Master Fund, Ltd.
 
Robert S. Ellin disclaims beneficial ownership of the shares of Common Stock directly and beneficially owned by Trinad Capital Master Fund, Ltd. except to the extent of his pecuniary interests therein. 
 
The percentages herein were calculated based on the 6,997,912 shares of the Issuer’s common stock, $0.01 par value, reported by the Issuer to be issued and outstanding as of May 13, 2011 in the Issuer’s latest 10-Q filed with the Securities and Exchange Commission on May 16, 2011.

 
 

 
 
CUSIP No. 04964C109
 
(b)
 
Trinad Management, LLC and Robert S. Ellin have shared power to direct the vote and shared power to direct the disposition of the 648,392 shares of Common Stock.
 
(c) Trinad Capital Master Fund, Ltd. has engaged in the following transactions since January 6, 2010, the Reporting Persons’ last reporting date:
 
Transaction Date
 
Shares Purchased
(Sold)
   
Price per Share ($)
   
Commission
 
6/16/2011
   
12,000
     
2.7687
     
140.00
 
6/15/2011
   
38,400
     
3.2772
     
1152.00
 
6/14/2011
   
8,900
     
2.9108
     
89.00
 
6/13/2011
   
15,700
     
3.0002
     
351.00
 
6/13/2011
   
4,305
     
2.9014
     
25.00
 
6/10/2011
   
15,650
     
2.8879
     
206.50
 
6/9/2011
   
9,755
     
2.6744
     
97.55
 
6/7/2011
   
5,200
     
2.6000
     
52.00
 
6/6/2011
   
13,600
     
2.9716
     
196.00
 
6/3/2011
   
21,754
     
2.7304
     
227.54
 
12/15/2010
   
26,181
     
2.6400
     
3.00
 
12/9/2010
   
7,000
     
1.8700
     
70.00
 
12/8/2010
   
2,000
     
1.8100
     
20.00
 
12/7/2010
   
4,000
     
1.8100
     
40.00
 
12/6/2010
   
8,700
     
1.6500
     
87.00
 

(d)
 
Not applicable.
 
(e)
 
Not applicable.
 
Item 6. Contracts, Arrangements, Understandings or Relationships with the Issuer.
 
None.
 
Item 7. Material to be Filed as Exhibits.
 
Exhibit A Joint Filing Agreement, dated as of June 16, 2011.
 
 
 

 
 
CUSIP No. 04964C109
 
SIGNATURE
 
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

TRINAD CAPITAL MASTER FUND, LTD.
 
TRINAD MANAGEMENT, LLC
a Cayman Islands exempted company
 
a Delaware limited liability company
     
By:
/s/ Robert S. Ellin
 
By:
/s/ Robert S. Ellin
Robert S. Ellin, Director
 
Robert S. Ellin, Managing Member
     
Date: June 16, 2011
 
Date: June 16, 2011
     
TRINAD CAPITAL LP
 
TRINAD ADVISORS II, LLC
a Delaware limited partnership
 
a Delaware limited liability company
By:  TRINAD ADVISORS II, LLC
   
a Delaware limited liability company
   
As its General Partner
   
   
By:
/s/ Robert S. Ellin
By:
/s/ Robert S. Ellin
   
Robert S. Ellin, Managing Member
 
Robert S. Ellin, Managing Member
     
Date: June 16, 2011
 
Date: June 16, 2011
     
By:
/s/ Robert S. Ellin
   
Robert S. Ellin, an individual
   
Date: June 16, 2011
   
 

The original statement shall be signed by each person on whose behalf the statement is filed or his authorized representative. If the statement is signed on behalf of a person by his authorized representative (other than an executive officer or general partner of the filing person), evidence of the representative’s authority to sign on behalf of such person shall be filed with the statement, provided, however, that a power of attorney for this purpose which is already on file with the Commission may be incorporated by reference. The name and any title of each person who signs the statement shall be typed or printed beneath his signature.
Attention. Intentional misstatements or omissions of fact constitute Federal criminal violations (See 18 U.S.C. 1001).

 
 

 
 
CUSIP No. 04964C109
 
EXHIBIT A
JOINT FILING AGREEMENT
PURSUANT TO RULE 13D-1(k)

The undersigned acknowledge and agree that the foregoing statement on Schedule 13D is filed on behalf of each of the undersigned and that all subsequent amendments to this statement on Schedule 13D shall be filed on behalf of each of the undersigned without the necessity of filing additional joint acquisition statements. The undersigned acknowledge that each shall be responsible for the timely filing of such amendments, and for the completeness and accuracy of the information concerning him or it contained therein, but shall not be responsible for the completeness and accuracy of the information concerning the others, except to the extent that he or it knows or has reason to believe that such information is inaccurate.

TRINAD CAPITAL MASTER FUND, LTD.
 
TRINAD MANAGEMENT, LLC
a Cayman Islands exempted company
 
a Delaware limited liability company
     
By:
/s/ Robert S. Ellin
 
By:
/s/ Robert S. Ellin
Robert S. Ellin, Director
 
Robert S. Ellin, Managing Member
     
Date: June 16, 2011
 
Date: June 16, 2011
     
TRINAD CAPITAL LP
 
TRINAD ADVISORS II, LLC
a Delaware limited partnership
 
a Delaware limited liability company
By:  TRINAD ADVISORS II, LLC
   
a Delaware limited liability company
   
As its General Partner
   
     
   
By:
/s/ Robert S. Ellin
By:
/s/ Robert S. Ellin
   
Robert S. Ellin, Managing Member
 
Robert S. Ellin, Managing Member
     
Date: June 16, 2011
 
Date: June 16, 2011
     
By:
/s/ Robert S. Ellin
   
Robert S. Ellin, an individual
   
Date: June 16, 2011